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SC2.15/CL6.03/CR8.12

Communicating geoscience to the media (co-organized)
Convener: Bárbara Ferreira  | Co-Conveners: Arindan Mandal , Laura Helene Rasmussen , Célia Julia Sapart 
The news media is a powerful tool to help scientists communicate their research to wider audiences. However, at times, messages in news reports do not properly reflect the real scientific facts and discoveries, resulting in misleading coverage and wary scientists. This is especially problematic in fields such as climate science, where climate skeptics can twist the research results to draw conclusions that are not there. A way scientists have to prevent misleading or even inaccurate coverage is to improve the way they communicate and work with journalists. In this short course, co-organised with the CL and CR divisions, we will bring together science journalists and researchers with experience working with the media to provide tips and tricks on how scientists can better prepare for interviews with reporters. We will also provide pointers on how to ensure a smooth working relationship between researchers and journalists by addressing the needs and expectations of both parties. The focus will be on climate topics, but much of the advice would be applicable to other geoscience areas.