The Significance of Marine Technology in Science Communication – Challenges and Opportunities
Convener: A. Gerdes 
Oral Programme
 / Thu, 23 Apr, 15:30–17:00  / Room 9

Enormous progress has been made in the field of marine technology over the last decade. Sophisticated remotely operated autonomous underwater vehicles have been deployed on a number of seagoing expeditions, while seafloor drill rigs, moving landers, and other high-tech instruments have been developed for use in marine research.

By deploying camera and video systems on these instruments, new and fascinating insights concerning the functioning of deep ocean ecosystems like cold-water coral reef communities, hot seeps, and cold vents have been gained that can be communicated directly to a wide audience. Moreover, mapping of mud volcanoes in the Mediterranean Sea with the aid of video camera systems have illustrated the scientific value of state-of-the-art diving tools.

In the session on "The Significance of Marine Technology in Science Communication" PR and communications experts will present and discuss the challenges and opportunities associated with communicating the results of marine research to key target audiences, such as journalists, teachers, students, and the wider public, particularly through the use of video and photo material from the deep sea.

Five speakers from eminent marine research institutions in Belgium, Germany, Ireland, Norway, and the United Kingdom, will present their respective approaches: How can we reach the next generation of marine scientists through schools and universities? What profits can be gained from e-learning programmes dedicated to oceans and seas? How can the awareness of a wider public about fragile marine resources be increased by using underwater video material? How can deep sea video material best be made available to TV journalists and, through them, to a wider audience?

In the session questions like these will be tackled and interactively discussed with the audience in order to share experiences between (marine) scientists and public relations/communications experts.


Albert Gerdes, MARUM – Center for Marine Environmental Sciences, University of Bremen, Germany;

John Joyce, Marine Institute, Rinville, Galway, Ireland;

Kim Marshall-Brown, National Oceanography Centre, Southampton, UK;

Kjartan Mæstad, Institute of Marine Research Norway

Jan Seys, Vlaams Instituut voor de Zee, Ostend, Belgium