Communication is now a fundamental part of being a scientist. Public debate and funding decisions can be shaped by which research get picked up by the media as well as how the story is told. This talk will delve into how journalists find, report and write stories and give insights into the challenges and adventures involved. It will also reflect on how researchers can best interact with the media, both to improve science communication and the reach of their work. Finally it will touch on the multiple roles that science journalists play: as entertainers, conduits for important information and critical voices that hold science to account.
