The scientific poster needs attention 2.0. - Understanding the design principles applied on the scientific poster
Convener: Dorothee PostECSECS | Co-convener: Lina Dilly

Communication of research has been of increasing importance during the last years. Within this necessity to presentation and outreach, the graphical representation of concepts, processes and outcomes gains more and more popularity. Scientific posters can therefore be a great opportunity to extract major findings and present them in a condensed and overviewing way. But not only the research presented follows sound theories and methods. For appealing and easily understandable presentation, the process of creating a scientific poster should consider concepts, rules and theories on how to present information as well.
In the short course of the EGU 2021, we approached the design of a scientific poster with defining the main problem, ideating to find a solution for this problem, identifying the target groups and only afterwards creating a prototype digitally. This year, we focus on the principles used in graphic design, including amongst others hierarchy, balance and white space. They represent the fundamental rules which must be considered to create an effective and attractive composition and will – especially in science - decide whether or not the message can be delivered to the audience. The aim of this course is to go through the design principles, to understand them and give suggestions on how to apply them consciously in the future.
As last year, all you need is curiosity when it comes to visual communication of your research and the willingness to discuss the topic with other participants of the course.