The work of scientists does not end with publishing their results in peer-reviewed journals and presenting them at specialized conferences. In fact, one could argue that the work of a scientist only starts at this point: outreach. What does science outreach mean? Very simply, it means to engage with the wider (non-scientific) public about science.
The way of doing outreach has radically changed in the last decades, and scientists can now take advantage of many channels and resources to tailor and deliver their message to the public: to name a few, scientists can do outreach through social media, by writing blogs, recording podcasts, organizing community events, and so on.
This short course aims to give practical examples of different outreach activities, providing tips and suggestions from personal and peers’ experiences to start and manage an outreach project. Specific attention will be paid to the current challenges of science communication, which will encompass the theme of credibility and reliability of the information, the role of communication in provoking a response to critical global issues, and how to tackle inequities and promote EDI in outreach, among others.
The last part of the course will be devoted to an open debate on specific hot topics regarding outreach. Have your say!