Content may well be king, but the value of presentation cannot be underestimated for ensuring that a scientific paper is read and understood, and eventually has an impact. This interactive session will provide tools for shaping a clear and coherent scientific narrative that conveys what motivated the research, how it was carried out, what was found, and why that is important. Once a paper is written, the next job is to get it published so that your findings reach an audience that is most likely to benefit from it. This is easier said than done given both the increasing volume of research and the ever-expanding landscape of scientific journals: it requires a strategic approach to publishing. The session will briefly discuss how to approach the choice of a journal and editorial processes, among other things. The workshop is suitable for researchers at all levels, but those early in their careers are especially welcome to attend. Feel free to bring along a paper that you are working on!