Science communication is a valuable component of scientific research, policymaking and public engagement - involving natural, physical, and social scientists, communications professionals, and teams who communicate the processes and values of science to non-specialist audiences both within and outside of formal educational settings. The goals of science communication can include enhanced dialogue, understanding, awareness, enthusiasm, influencing sustainable behaviour change, improving decision making, and/or community building. Methods of facilitating science communication can include in-person interaction, online activities through social media, web or app-based activities, press, podcasts or radio, video, and many more. In this session, we invite practitioners and developers of science communication activities / initiatives to explore their processes and learnings on themes like:
- What kind of science communication efforts are you engaging in and how have you developed, iterated and implemented them?
- What are the biggest challenges or successes you’ve had in engaging non-specialist public with science and how have you evaluated these?
- How can geosciences learn from other disciplines (such as social sciences) about understanding audiences, developing communication and engagement strategies, conducting evaluation or understanding the impact of activities?
- What are lessons learned from long-term, impactful, or innovative science communication efforts?
- What have been your experiences with communicating science with emotion, purpose, and values to better connect with your intended audience?
This session invites you to share your learnings and join a community of practice to inform and advance the effective communication of earth and space science. We value contributions across the wide range of science communication activities possible, and all levels of experience - including new, pioneering, innovative and early career contributions- are encouraged to take part.