Despite unprecedented scientific understanding of the environmental system, translating environmental science knowledge into sustained societal action remains a major challenge. More than a decade after Stoknes (2014) described this as a psychological paradox, ecological crises are intensifying while environmental protection continues to compete with other societal priorities. Science communication research has shown that communicating more scientific facts, more clearly or more frequently, is not sufficient on its own.
Environmental science communication is consequently undergoing experimentation and transformation. Alongside established approaches, researchers are exploring storytelling, emotions, humor, aesthetics, identities, popular culture, participatory practices and novel visual formats. Digital platforms have accelerated these developments, creating spaces where scientific knowledge intersects with internet culture, entertainment, influencer practices and vernacular communication. Innovative approaches are also emerging beyond social media, including through museums, art-science initiatives, journalism and innovative institutional communication.
These developments raise questions about how environmental science communication is changing. How are communicators adapting to changing media environments and audiences? Which actors and practices are driving innovation? How are emotions, identities, aesthetics, humour and storytelling incorporated into environmental communication, and how do these approaches interact with traditional information-centred models? How are scientific institutions and researchers responding?
This session invites contributions studying and engaging with emerging forms of environmental science communication. We particularly welcome interdisciplinary research connecting environmental science with communication studies, social sciences, humanities, arts and design.

Topics may include:
• novel approaches to communicating environmental science;
• emotions, identities, aesthetics, storytelling and humor;
• visual, creative and artistic approaches;
• social media, short-form video and influencers;
• popular culture, memes and entertainment;
• participatory approaches;
• communication targeting younger audiences;
• institutional responses to changing communication environments;
• critical perspectives on the ethics and power relations of environmental communication;