OA10 Session Title:
Ways to Effectively Communicate Science to the Media, Students, the Public, and through Social Media: A Three-Part Workshop Series

Convener and Co-Conveners:
Gina Brissenden, Edward Prather, Yael Naze, Steven Miller, Olivier Marco, and Alexander Rudolph,


OA10 Part I Workshop Title:
Ways to Effectively Communicate Science to the Media

Presenter:
Steven Miller

Abstract:
The Europlanet Media Writing Guide sets you in a scenario in which you, your team, or your institution has to put out a press release to the mass media—maybe your mission has arrived at its destination, maybe your team have discovered something completely new about Mars, Jupiter or an exoplanet. In this workshop, you will be introduced to the values that media professionals look for in a story, when they decide whether yours it to be story of the day. You will be shown how journalists and press officers write, and why they do so in that way. And you will get to write your own press release against a deadline. Constructive feedback will be given to all press releases sent in by the deadline: in past years, several of them have actually been sent out by the Europlanet EPSC Press Office, to good effect.



OA10 Part II Workshop Title:
Ways to Effectively Communicate Science to Students and the Public

Presenter:
Yael Naze, Edward Prather, and Gina Brissenden

Part II Abstract:
This workshop aims to help you interactively engage with students and the public at large. The Europlanet Best Practice Guide for Outreach Activities Aimed at Schools and Teachers offers many tips for sharing your science, the wonder of the universe, and the benefits of science to society. It will help you recognize the keys of a successful activity while knowing how to avoid the pitfalls of bad programmation. In this workshop, you will actively participate in learning techniques designed to interactively engage your audience. These techniques have been shown to improve the critical thinking and scientific understanding of a broad range of audiences, while making these experiences more enjoyable for you and them. Whether you’re talking with a small group at your science museum or center, giving a public lecture, or teaching a college science class with 1000 students, you’ll leave this workshop with tools you can use to create a dynamic and effective learning environment for all.

OA10 Part III Workshop Title:
Ways to Effectively Communicate Science through Social Media

Presenter:
Olivier Marco

Part III Abstract:
Social Media provides ways to engage the media and the public in your science in new and exciting ways and to reach audiences you might not have thought you could. In this workshop you’ll be interactively engaged in using the latest in Web 2.0 to grab the attention of this online audience.