ODAC3

The needs and practice of science communication have shifted profoundly over the past decade, driven by the rapid expansion of social media, the evolving role of traditional communication channels, and, more recently, the emergence of generative AI. The COVID-19 pandemic highlighted significant weaknesses in how science is communicated, particularly within an increasingly complex and “polluted” information environment. These challenges underscored the importance of helping audiences navigate toward reliable, evidence-based knowledge and of fostering participatory, rather than purely top-down, forms of engagement.

Although these issues may appear less immediate within planetary science, they remain highly relevant. Research in planetary exploration, astrobiology, exoplanets, and Earth’s climate history often captures broad public attention, yet scientific findings can be easily misinterpreted or distorted within the modern information ecosystem. Strengthening engagement with planetary science is therefore vital — not only to share the sense of curiosity and wonder that motivates scientific discovery, but also to support science literacy, critical thinking, and a broader understanding of the scientific method.

This perspective is particularly fitting as we mark the 30th anniversary of Carl Sagan’s passing. Sagan’s legacy reminds us that effective science communication is not merely about transmitting facts, but about cultivating curiosity, skepticism, and a deeper appreciation of our place in the universe. Inspired by this tradition, we invite contributions that reflect on contemporary challenges and opportunities in science communication.

Rather than separating discussions into isolated themes — such as communication on social media, the role of long-form media, the use of AI tools, citizen science, or strategies for countering misinformation — this session encourages a broader exchange of ideas. We welcome participants to share activities, insights, and experiences addressing the central question of how diverse communication approaches can work in synergy to effectively convey scientific knowledge, inspire public interest, and strengthen meaningful engagement with science in the years ahead.