Despite the emergence of many new forms of media, the press release remains one of the most important steps in getting your work featured in the media... This short course will cover the basics of writing a press release that will grab the attention of journalists, amidst their all-too-full inboxes. Together, we will look at how to craft your press release, finding the story within your work and the wider relevance of your science to society. The course will consist of: an introduction on how to identify a good science story; general tips on how to write with clarity and flair; an introduction on how to go about promoting your work via press releases and working with embargoes; tips on working with press officers and journalists; practical exercises on headline writing; and practical exercises about turning abstracts into press releases.