Climate science and YouTube: deniers, memes, and Trojan horses

YouTube is the world's second largest search engine, and serves as a primary source of entertainment for billions of people around the world. Yet while science communication on the website is more popular than ever, discussion of climate science is dominated by - largely scientifically untrained - individuals who are skeptical of the overwhelming scientific consensus that anthropogenic climate change is real. Over the past ten years I have built up an extensive audience communicating science - and climate science in particular - on YouTube, attempting to place credible science in the forefront of the discussion. In this talk I will discuss my approach to making content for the website, dissect successful and less successful projects, review feedback from my audience, and break down my process of converting research into entertaining, educational video content.