Insights from the work of the International Association of Geomagnetism and Aeronomy (IAGA) Social Media Working Group

The International Association of Geomagnetism and Aeronomy (IAGA) is one of the associations under the International Union of Geodesy and Geophysics and acts as a non-governmental body to serve scientists and decision-makers in research establishments, government agencies, intergovernmental bodies, and private enterprise. IAGA promotes the work of Earth and space scientists studying the magnetic and electrical properties of the Earth, other planets, the Sun and their phenomena, and interplanetary bodies. IAGA encourages free exchange of scientific information, facilitates international collaboration in research, and is committed to supporting education and outreach.

Since December 2019, IAGA has had a dedicated social media group (under the Interdivisional Commission on Education and Outreach - ICEO) to promote the work of the organisation and encourage the building of an online community. The IAGA social media platforms now include Twitter, Instagram, Facebook, LinkedIn, YouTube, and a blog. With half the world’s population always online, it has become imperative to shift research to a virtual platform and adapt so the general public can access information about science in new ways. IAGA’s social media platforms started as an alternative version of mailing lists but have expanded into creating original posts, such as interviews with IAGA members. The IAGA Social Media working group was formally formed in January 2021 with the main aims to provide an easily accessible platform for news and an online community for IAGA members; to increase awareness of the varied work of IAGA, both within the community (to support cross-disciplinary research) and to the general public; and to promote the work of early career researchers and under-represented groups in IAGA 

In the time of a global pandemic, this working group is forging international connections, advertising opportunities, sharing news, and continuing to grow. The working group wish to share scientific successes of IAGA members and promote their work to the scientific community and broader audience. We hope to inspire young adults to be involved in the STEM (Science, Technology, Engineering & Maths) community. In this work, we provide some analytics of our social media accounts and examples of techniques that have worked well.