Geoscience communication often involves conveying complex concepts to diverse audiences across cultural and linguistic boundaries.
This short course is designed to equip you with the skills needed to communicate science effectively across cultures, focusing on the unique challenges geoscientists face in this context.
Through real-world examples drawn from personal and peers’ experiences, along with interactive exercises, we will explore how cultural perspectives shape the understanding of geoscientific data and how to tailor messages to approach different audiences.
You’ll learn practical communication strategies for addressing cultural differences in interpreting scientific concepts, translating complex geoscientific data into culturally relevant messages, and overcoming language barriers.
The ultimate aim is to tackle inequalities and promote Equality, Diversity, and Inclusion (EDI) in science outreach.
The short course will conclude with an open debate and Q&A. Bring your experience, have your say!
The way of doing outreach has radically changed in the last decades, and scientists can now take advantage of many channels and resources to tailor and deliver their message to the public: to name a few, scientists can do outreach through social media, by writing blogs, recording podcasts, or organising community events.
This short course aims to give practical examples of different outreach activities, providing tips and suggestions from personal and peers’ experiences to start and manage an outreach project. Specific attention will be paid to the current challenges of science communication, which will encompass the theme of credibility and reliability of the information, the role of communication in provoking a response to critical global issues, and how to tackle inequities and promote EDI in outreach, among others.
The last part of the course will be devoted to an open debate on specific hot topics regarding outreach. Have your say!