Role of Social networks in modern communication strategies

Social networks play a key role in modern communication strategies. This also enables the Slovenian Environment Agency (ARSO) to quickly and efficiently share important information, such as weather forecasts, weather and hydrological warnings, monitoring current weather and hydrological events. With the help of platforms such as Twitter, Facebook, and Instagram, the agency can reach both the general public and target groups, increasing its relevance and presence among a wide circle of people. Social networks thus become a bridge between the agency and the general public, enabling two-way communication, immediate feedback, and greater transparency of the agency's activities.

In recent years, when information circulates faster than ever before, presence on social networks is crucial for maintaining and enhancing the reputation and influence of institutions like ARSO. By being actively present on these platforms, we can more easily spread their mission among a wider audience.

The summer of 2023 was extreme for several reasons. Slovenia was hit by August floods, and destructive storms occurred every few days. In the lecture, I will present the ARSO weather and ARSO water social networks and their presence on various channels during extreme weather and hydrological events.