Innovative approaches to science communication for climate and air quality services.

Science communication and dissemination play a key role in research projects aimed at addressing critical societal challenges such as climate change and air pollution. By effectively conveying scientific knowledge to diverse audiences, these efforts contribute to transformative change and foster public awareness and engagement.

An essential aspect of effective science communication is the strategic selection of communication formats and channels tailored to the needs and preferences of different audiences. In this poster we would like to pay special attention to the role of innovative approaches such as storytelling, art, and visual elements in communication and engagement strategies. These elements are key to evoke emotions, appeal to the audience's interest and enhance their learning by making complex scientific information more accessible and relatable. In addition, data visualisation, art, and multimedia representations are important components in making scientific information more accessible and understandable to non-specialist audiences.

This poster illustrates several examples of communication products and activities that have proven to be effective and innovative in explaining complex issues related to climate and air quality services, among them: 

• The use of scrolling narratives and augmented reality as communication and education tools is an effective way to raise awareness and allow users to interact with the basic concepts of air quality. These innovative approaches not only inform users about the intricate dynamics of air quality, but also demonstrate how such knowledge can inform regulatory and planning decisions. Through immersive experiences, individuals gain insight into the complexity of environmental issues and are empowered to take informed action towards sustainable solutions.
• A scientific digital comic that introduces the science of climate services co-production to a broad audience and the importance of services for climate change adaptation and mitigation.
• A theatre play developed as a result of a co-production process between artists and scientists, which contributes to increase the scientific literacy of the general public on how climate science is done and what are their opportunities and limitations.
  A roadshow to showcase a digital art project in 5 different locations in Southeast Europe, exploring the potential of data, research and climate services. This innovative approach aims to broaden the community of climate service users in this currently under-represented European region, whereas increasing the resilience of the area through the promotion of climate services.