Brigitte Perrin, of Switzerland, is the Head of Communication at the World Meteorological Organization, the United Nations authoritative voice on weather, climate and water. A journalist by training and a political scientist by background, she dedicated her career to opening mindsets to scientific communication and driving change across the UN. Connecting science and people on the most pressing issues of our time, primarily climate change, is her passion. She is also a scholar, having worked for several years at the University of Geneva as a specialist in the digital transformation of research and academic teaching. She worked at the Swiss National Broadcasting Corporation for ten years as a journalist.
Weather and climate professionals are pioneers in artificial intelligence. Over fourty years ago, the first intelligent forecasting models were built, which gives our community a strong legitimacy in the use of data to produce information. Today, artificial intelligence and machine learning are used extensively to look into weather patterns, and to analyze the evolution of climate over time. But in parallel of this growing success, National Meteorological and Hydrological Services, journalists, scientists, and climatologists around the world are experiencing more and more attacks and threats from climate denialists. How can artificial intelligence be scaled up to communicate about weather and climate, and make the authoritative information more accessible to those who refute the science?
How to cite: Perrin, B.: Scaling up Artificial Intelligence to fight mis- and disinformation on weather and climate, EMS Annual Meeting 2024, Barcelona, Spain, 1–6 Sep 2024, EMS2024-1151, https://doi.org/10.5194/ems2024-1151, 2024.
