Scrolly-telling as a tool to transfer scientific knowledge

Science academies are among the most trusted sources of scientific expertise for society and politics due to the independence related to the institutions, and the scientific excellence of their elected members. One of the public missions of the Leopoldina, the German National Academy of Sciences, is to provide evidence-based advice to the German public and policymakers. In addition to various formats and channels such as statements, reports, factsheets, workshops and symposia, the Leopoldina has increasingly developed and published interactive scroll-based thematic – i.e. scrollytelling – websites in recent years.

The development of storytelling websites accompanies the ongoing activities of several Leopoldina working groups. Such low-threshold, educational and entertaining online media increase public awareness and knowledge of policy-relevant topics addressed in Leopoldina statements. By also addressing a different target group, both reach and impact can most likely be increased.

The aim of scrollytelling websites is to transfer knowledge to the public in an easily understandable but scientifically sound way. In addition, science-based practical recommendations and calls for action can be deduced from the content. The Leopoldina's latest scrolly-telling websites deal with topics in the context of global challenges such as biodiversity loss, renaturation, peatland rewetting and equitable food security. This study exemplarily examines the conception, reception and impact of websites that tell science-based stories.