Community outreach using positive sensory experiences: A taste of climate change

Communicating scientific advances and their impacts on society in an accessible manner is an inherent requirement of those engaged with science. Sensitising the public on climate change topics typically relies on rational discourse and the sharing of factual details. However, our first response to novelty, especially in stressful environments is usually emotional and with increasing political polarization, the individual’s priming, environment and beliefs heighten this response to the point of confrontation, avoidance and even denial. One way to potentially mitigate existing negative emotional biases is to approach the topic using a positive emotional experience that is widely shared regardless of identity, such as consuming food and drink.

Our project supported by an EGU public engagement grant consisted of small tasting events using locally produced and relevant food and drink items, which could be used as an example of how climate change is or will affect their production and consumption. Events can take on different formats depending on the situation and available resources, as well as allowing a wide range of consumables that can be adapted to the local community and values. Here we provide a brief overview of our activities and outline some implementation aids to support other groups or individuals interested in organizing their own events.