Scientific Storytelling in Geodesy: Using Cartoons, Videos, and Digital Platforms to Reach New Audiences

Geodesy plays a fundamental role in observing and understanding Earth system processes, yet its societal relevance often remains under-recognized outside the specialist community. To address this gap, the Global Geodetic Observing System (GGOS) of the International Association of Geodesy (IAG) has expanded its science communication activities during the recent years to make geodetic concepts, products, and techniques accessible to diverse audiences. This contribution presents an integrated communication strategy combining digital platforms, visual storytelling, and community-driven initiatives.

A central element is the renewed GGOS and IAG web platform https://geodesy.science, which provides an easy understandable introduction to geodesy as well as clear, non-technical explanations of observation techniques, products, and real-world applications.

Complementing this, a growing series of multilingual short films (https://www.youtube.com/@iag-ggos) communicates the importance of geodesy for monitoring climate change, natural hazards, sea-level rise, and global reference frames. These videos have reached broad international audiences and are frequently used in public outreach events such as open-day exhibitions.

The newest initiative is the Geodesy Cartoons project https://geodesy.science/cartoon , which communicates complex geodetic topics through approachable, story-driven visual narratives. The associated Geodesy Cartoon Competition actively involves the international geodetic community in co-creating educational illustrations. This participatory approach fosters shared ownership, stimulates creativity, and supports the development of communication material usable across research, teaching, and outreach.

Together, these multimedia tools illustrate how geodesy contributes to society’s daily life and decision-making. This presentation reflects on successes and challenges in designing accessible content, coordinating contributions across the global geodesy community, and evaluating engagement through online analytics and feedback. By sharing insights from these ongoing initiatives, we aim to contribute to a broader discussion on effective communication of Earth and space sciences and to strengthen connections between geodesy and the wider public.