Results of the Skeptical Science experiment and impacts on relaunched website

Skeptical Science is a highly-visited website featuring 250 rebuttals of misinformation about climate change and climate solutions. The rebuttals are written at multiple levels—basic, intermediate, and advanced—in order to reach as wide an audience as possible. Since November 2021, we have collected survey data from visitors, assessing the effectiveness of rebuttals in reducing acceptance in climate myths and increasing acceptance of climate facts. A key goal of misinformation interventions is to increase reader discernment, the difference between belief in facts and belief in myths. While there was overall an increase in discernment, with the decrease in agreement with myths greater than the decrease in agreement with facts, we also found that belief in climate facts decreased for at least some rebuttals - an unwelcome result running counter to Skeptical Science’s goals. Due to the survey design and not collecting any information about why readers selected a specific option, we can only make educated guesses about what may have led to selecting a specific option. In parallel to running the experiment on our website, we have also been working on a website relaunch project which will address some of the shortcomings already identified. One new feature will be the inclusion - where applicable - of logical fallacies used in climate myths, so that rebuttals will include all three elements of a successful debunking: fact, myth and fallacy. In my presentation, I'll also highlight some of the other updated or new features this website relaunch will include.