Visualizing Science: The Role of Graphic Design in Educational and Outreach Activities at INGV

One of the core missions of the Istituto Nazionale di Geofisica e Vulcanologia (INGV) is to promote awareness of geophysics and natural hazards through education and outreach. Central to this mission is the Laboratorio Grafica e Immagini, INGV’s primary hub for visual communication. Over the past five years, the laboratory has taken on an increasingly strategic role in bridging the gap between scientific research and public understanding.

This work presents a selection of educational materials—including books, scientific games, infographics, illustrated brochures, and interactive exhibits—designed to explain seismic, volcanic, and environmental phenomena to diverse audiences, ranging from school groups to the general public. Each product is developed in close collaboration with scientists to ensure accuracy, while leveraging visual storytelling techniques to enhance clarity and engagement.

Our work demonstrates that graphic design is not merely a supporting function, but a vital component of scientific communication—particularly in educational contexts, where visual language significantly improves learning and retention. We also reflect on key challenges, such as simplifying content without compromising accuracy, and designing for inclusivity. This contribution underscores the value of interdisciplinary collaboration between scientists and designers in achieving effective and impactful outreach.