The Commmunication and Media session will cover the following topics:
• TV weather forecasts including video clips
• media and climate change issue
• use of social media to convey weather and climate information
• ways to present climatological information in an appealing way for the media and general public
• warnings in case of severe weather events, role of different media in the warning system, a single voice concept
• internet as efficient and popular media in meteorology
• monthly meteorological bulletins and annals
• radio as a traditional media for delivering weather data and forecasts
• development of new communication strategies and use of social media
• tips on how to interact with users and journalists
• perception of provided information among users
• use of new technologies
• role of press officers within the National weather services
• role of science journals and publishers
• communicating uncertainty in seasonal forecast and climate projections

Scientists communicate to non-peer audiences through numerous pathways including websites, blogs, public lectures, media interviews, and educational collaborations. A considerable amount of time and money is invested in this public engagement and these efforts are to a large extent responsible for the public perception of science. However, few incentives exist for researchers to optimize their communication practices to ensure effective outreach. This session encourages critical reflection on science communication practices and provides an opportunity for science communicators to share best practice and experiences with evaluation and research in this field.

We invite everybody who has been involved in any of these activities to share her/his experience in this session:
• Do you consider yourself a science communicator?
• Does your research group or institution participate in public engagement activities?
• Have you ever evaluated or published your education and outreach efforts?
– then submit an abstract on your experiences to this session.