Over the years, efforts regarding outreach and science communication are not only considered more and more important, but are also becoming requirements by funding agencies. Call it a requirement, call it an opportunity: scientists are increasingly faced with questions such as what messages and topics to convey to which audience, which formats and channels to choose, and what communication strategy to choose. Insa Thiele-Eich, a meteorologist from the University of Bonn and Coordinator of the University Partnership for Atmospheric Sciences (UPAS, see below) will focus on these questions of science communication from her own experience during the 2022 Keynote Lecture.
Insa will report on activities of UPAS, which include developing and carrying out societal and community outreach, and support the networking of meteorology students and early-career scientists. She will also share her experience of communicating her work as a meteorologist and climate scientist with users outside of the scientific community, ranging from speaking at events, hosting a Tiktok channel, or translating knowledge into the public domain in form of active political collaboration.
*What is UPAS? The newly founded University Partnership for Atmospheric Sciences initiative has been developed by student, academic staff and faculty representatives of the 10 German universities that provide consecutive studies in the field of meteorology through both Bachelor (BSc) and Master (MSc) programmes. UPAS is open to all meteorologists at all levels and is supported by an executive office hosted at the University Bonn with the explicit goal to secure, guide and further develop meteorology as a study and research field at German universities.
How to cite: Thiele-Eich, I.: Science Communication – experiences with societal and community outreach, EMS Annual Meeting 2022, Bonn, Germany, 5–9 Sep 2022, EMS2022-723, https://doi.org/10.5194/ems2022-723, 2022.