Everything could be science communication tool

In this work, we would share our experience in science communication through various (un)conventional tools that we have utilized over the past five years. While some of these tools may seem familiar, such as promotional materials with logos like umbrellas and ties commonly used by firms for their clients, we have strived to imbue them with additional value as communication tools for promoting the work of DHMZ and educating the public. Additionally, we have created several videos, ranging from homemade productions using freely available online tools to professional videos crafted by students from the Academy of Dramatic Arts.

One of the main challenges we encountered during video production was communicating that the activities of DHMZ are not limited to weather forecasting, but also encompass research and services that may not be as visible to the general public but are integral to a wide range of human activities. Starting in 2019, we also began publishing a calendar. Initially, the idea was to showcase stunning photographs from Croatian photographers who participated in the WMO competition. However, over time, the calendar has evolved into a powerful communication tool.

This year, we have also produced a brochure. While our initial intent was to simply highlight our work, the brochure has transformed into a comprehensive monograph filled with additional information about our research activities and results. The brochure, also, bridges the offline and online worlds by utilizing QR codes that guide readers of the printed brochure to content on the website.

We believe that effective science communication is crucial in bridging the gap between scientific knowledge and its impact on society, and we are committed to exploring innovative ways to effectively communicate the value of our work to diverse audiences.