ES2.1 | Communication and media
Communication and media
Convener: Tanja Cegnar | Co-convener: Magdalena Mittermeier
Orals
| Wed, 06 Sep, 09:00–13:00 (CEST)|Lecture room B1.02
Wed, 09:00
The Commmunication and Media session will cover the following topics:
• TV weather forecasts including video clips
• media and climate change issue
• use of social media to convey weather and climate information
• ways to present climatological information in an appealing way for the media and general public
• effective communication of science, scientific ideas and concepts, and research results
• warnings in case of severe weather events, role of different media in the warning system, a single voice concept
• internet as efficient and popular media in meteorology
• monthly meteorological bulletins and annals
• radio as a traditional media for delivering weather data and forecasts
• development of new communication strategies and use of social media
• tips on how to interact with users and journalists
• perception of provided information among users
• use of new technologies
• role of press officers within the National weather services
• role of science journals and publishers
• communicating uncertainty in seasonal forecast and climate projections

Session assets

Orals: Wed, 6 Sep | Lecture room B1.02

09:00–09:15
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EMS2023-405
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Onsite presentation
Kornelija Špoler Čanić and Ivana Grljak

The Croatian Meteorological and Hydrological Service (DHMZ) has faced significant challenges in recent years that have greatly impacted and altered its daily operations, particularly in the part of communication and media. The first major challenge was the global lockdown imposed in March 2020 due to the COVID-19 pandemic. As if that was not enough, the city of Zagreb was struck by a devastating earthquake during the same period, causing severe damage to the DHMZ administration building and making access to infrastructure tools extremely difficult or even temporarily impossible.

Despite the justified fear and disruption caused by the earthquake, DHMZ employees demonstrated a strong sense of responsibility and managed to maintain continuity in their main operational activities. They made efforts to remain accessible to users, media, and the general public through alternative means such as the DHMZ website, social media platforms like Twitter and YouTube channel and email.

As the initial fear of earthquakes subsided and quarantine measures relaxed, DHMZ faced the daunting task of relocating from the damaged building to a rented one that was not originally designed for the specific needs of a national meteorological and hydrological service. Throughout this process, DHMZ had to navigate the challenges of maintaining physical distancing measures while preserving close internal and external communication to ensure that the main operational activities of the service were not disrupted.

This experience has provided DHMZ with valuable lessons in communication during times of crisis. It highlighted the importance of having robust communication channels in place, including alternative methods such as social media and email, to ensure continued availability to users, media, and the general public. It also underscored the significance of maintaining close internal and external communication, even in challenging circumstances, to ensure that the service can fulfil its mission effectively. DHMZ has learned from these challenges and continues to strive for effective communication and media outreach in its daily operations.

This work contains the lessons learned from this period of challenges and highlights the importance of communication strategies, alternative channels, and maintaining internal and external communication during times of crisis.

How to cite: Špoler Čanić, K. and Grljak, I.: The lockdown, the earthquake and the moving - the three communication challenges, EMS Annual Meeting 2023, Bratislava, Slovakia, 4–8 Sep 2023, EMS2023-405, https://doi.org/10.5194/ems2023-405, 2023.

09:15–09:30
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EMS2023-94
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Online presentation
Andrea Böhnisch, Magdalena Mittermeier, Hilppa Gregow, Andrea Vajda, Antti Mäkelä, Natalia Korhonen, Laura Riuttanen, and Ralf Ludwig

(Hydro-)meteorological extreme events account for a large portion of immediate exposure to and long-term impact by climate change for humans, ecosystems and infrastructure worldwide. These extremes, especially high-impact events, are often communicated by means of return periods, e.g., a 1-in-100 years flood, a 1-in-50 years drought. Frequency increases are already observed for a range of meteorological extremes, in parts also at temporal scales of merely a few decades (i.e., less than a human lifetime). Distributional shifts of atmospheric variables, e.g., temperature or precipitation, lead to further frequency increases of (current) extremes and the emergence of yet unseen, sometimes compound and cascading events. Therefore, one could think that the (decreasing) rareness of extreme events forms a good basis for illustrating the impacts of climate change among the broad public.

However, the common reaction is similar to the headline introduction: Again another once-in-a-lifetime flood? But we just had one last year … In other cases, the new regularity of extreme events often seems to cause habituation or fatalism rather than concern.

Apparently, there is a discrepancy between the scientific understanding of extremes on the one side and the public perception and personal experience on the other side. In this contribution, we try to illustrate this discrepancy and explore ways to approximate the different perceptions.

We start by showing how prominently return periods are used explicitly and implicitly in grasping extremes (both in science and everyday-talking). A clear scientific definition will follow and hint to potential sources of misunderstanding. We next present examples where return periods are used for communicating (hydro-)meteorological hazards to the general public: 1. teaching the meaning and understanding of meteorological data with a focus on extremes with the “Living with changing climate”-course of the Finnish Climate University initiative (https://climateuniversity.fi/portfolio-items/living_with_changing_climate/), which is targeting people from outside academia as well, and 2. results from the Bavarian-Québec ClimEx project (https://climex-project.org) formatted as a hydrometeorological atlas. Further, we discuss ideas of tailoring return periods to peoples’ life experience e.g. by referring to literature and using 80-years as the averaged life expectation.

We conclude by summarizing where we think that these examples succeed or struggle in clarifying the meaning and implications of extremes and provide an outlook on further ideas and narratives to bridge the gap between science and society.

How to cite: Böhnisch, A., Mittermeier, M., Gregow, H., Vajda, A., Mäkelä, A., Korhonen, N., Riuttanen, L., and Ludwig, R.: Again another once-in-a-lifetime flood? - Exploring ways to communicate climate extremes, EMS Annual Meeting 2023, Bratislava, Slovakia, 4–8 Sep 2023, EMS2023-94, https://doi.org/10.5194/ems2023-94, 2023.

09:30–09:45
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EMS2023-101
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Onsite presentation
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Pamela Emch

The atmosphere and oceans are an inter-connected part of the larger Earth geophysical system and the associated scientific disciplines and the individuals involved in those disciplines could potentially benefit from improved opportunities for interaction and collaboration. 

The American Meteorological Society (AMS) has long had a goal of strengthening ties with the oceanography community above and beyond those engendered in long-standing existing AMS committees. There are several committees with the AMS STAC (Scientific and Technological Activities Commission) that deal partly with oceanographic/sea/coastal topics, however, it was thought that a new committee could be created to span a different and often broader space, focusing on communication, decision support and economic aspects as well as geophysics. Therefore, in Fall 2020 the AMS initiated a new Ad Hoc / Temporary Committee:  the Ad Hoc Committee on Oceans, Coasts and the Blue Economy. This became a permanent committee of the AMS in September 2022.

The overall objective of the Committee on Oceans, Coasts and the Blue Economy is to promote collaboration, bring together stakeholders, elicit input, and coordinate community feedback regarding atmospheric, oceanographic, and economic connectivity.  In addition, the committee seeks to  educate stakeholders on respective information needs, operational requirements and constraints, and current capabilities and emerging technologies that could be used to improve decision-making.  The topics of interest can be relatively wide-ranging, such as outreach to the broader maritime user community, maritime transportation, strategic initiatives that involve the broader weather, water and climate enterprise, and decision support.  

The Committee on Oceans, Coasts and the Blue Economy has thus far primarily focused on organizing sessions in conferences and symposia that stimulate and support information exchange by providing opportunities for the weather, water, climate, and oceanographic stakeholders to interact and discuss topics of mutual interest.  While it has been successful, especially for a relatively new committee, challenges remain.  This presentation will provide a summary of the committee, its successes, challenges, and future plans.

How to cite: Emch, P.: Improving Communication Between Meteorologists and Oceanographers:  The American Meteorological Society’s Committee on Oceans, Coasts and the Blue Economy, EMS Annual Meeting 2023, Bratislava, Slovakia, 4–8 Sep 2023, EMS2023-101, https://doi.org/10.5194/ems2023-101, 2023.

09:45–10:10
10:10–10:25
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EMS2023-96
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Onsite presentation
Magdalena Mittermeier and Andrea Böhnisch

The environmental psychologist Per Espen Stoknes mentions five inner defenses people typically build up to protect themselves from the bad news surrounding climate change. These barriers cause people to distance themselves from the topic, leaving them unmotivated to take climate action. In order to reach people, the first two inner defenses to overcome are distance and doom. Distance stands for climate impacts that seem far away and/or in the far future. Doom addresses the mainly negative headlines about climate change, which do not motivate people to act.

Potential solutions to overcome these inner defenses or avoid building them in the first place are approachable and supportive ways of communicating about climate change using storylines. Storylines consist of coherent narratives which are relatable to the broad public. Powerful storylines for example highlight personal benefits of climate action such as healthy and climate-friendly food or attractive green cities, or social components like a neighborhood full of solar panels. However, examples of such a way of communication usually address disciplines directly involved in climate change mitigation or adaptation. For meteorological studies e.g. dealing with extreme events and their threats to society, it is challenging to apply such positive storytelling when the key messages of a study are concerning.

In this talk, we describe the problem of defense-building science communication and explore the question of how strategies for their removal or rebuilding as proposed by Per Espen Stoknes could be applied to meteorological studies. We describe the specific challenges in studies on extreme events and their impacts on the basis of summer droughts in Europe. We want to introduce our following ideas for avoiding the inner defenses of distance and doom in meteorological science communication to the scientific discussion: 1. focusing research on daily life to make it approachable and near, 2. using creative science communication formats and storytelling in order to take a positive approach to the topic, and 3. referring to climate solutions of disciplines involved in climate mitigation and adaptation for a solution-based, supportive outlook.

How to cite: Mittermeier, M. and Böhnisch, A.: Defense-building climate change communication and ideas of how to overcome it in meteorological studies, EMS Annual Meeting 2023, Bratislava, Slovakia, 4–8 Sep 2023, EMS2023-96, https://doi.org/10.5194/ems2023-96, 2023.

Coffee break
11:00–11:15
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EMS2023-98
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Onsite presentation
Matija Klancar

The ARSO podcast story began about five years ago. The main idea was how to present interesting weather events at home and around the world in the form of a new format - podcast. The new format began to gain more and more recognition in the media. On-demand broadcasts have become increasingly popular, and with some earlier experience, a pilot episode of the ARSO podcast on tropical cyclones was recorded in the summer of 2018. Before the official start of recording, it was necessary to arrange all the technical preparation. That was necessary for the smooth operation of the last five years. It was decided that we are publishing the ARSO podcast every 14 days, which turned out to be a relatively very common frequency. The first episode of the ARSO podcast was recorded at the beginning of December 2018. It was about global warming projections, a project nearly finished at our Agency. During these five years, a lot of different natural science topics have taken place, ranging from hydrology, geography, computer science, seismology, and, of course, meteorology, which represents most of the podcast's main topics. During this time, the format of the podcast changed slightly and finally settled on the main topic, where it is presented by one or more guests. There is also a weather forecast for the next few days presented by one of the weather forecasters. ARSO podcast is present on most audio platforms, where you can subscribe to it, and all episodes are also available on our website. This year we recorded our 100th regular episode, and we believe there will be quite a few more in the future.

How to cite: Klancar, M.: ARSO podcast - a podcast from the Slovenian Environmental Agency, EMS Annual Meeting 2023, Bratislava, Slovakia, 4–8 Sep 2023, EMS2023-98, https://doi.org/10.5194/ems2023-98, 2023.

11:15–11:30
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EMS2023-118
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Onsite presentation
Jay Trobec

It is common in the United States for commercial television stations to break away from scheduled programs for live coverage of tornadoes and hurricanes. It is much rarer for stations to interrupt programs for severe thunderstorm events such as derechos.  

Climatologically, the eastern half of the state of South Dakota experiences moderate and high intensity (MH) derechos approximately once every one to three years (Coniglio and Stensrud 2004). But in 2022, there were two such events in the region in 54 days. During the storms, one television station interrupted programming non-stop for several hours to broadcast coverage of the derechos and their projected movement.  

While it is unusual practice to broadcast non-tornadic storms, due to the size and temporal longevity of derechos it is possible they pose a greater threat to persons and property than localized tornadoes. Post-event audience measurements confirmed there was significant viewership of the derechos, providing the public with advance notice of incoming damaging winds. 

How to cite: Trobec, J.: Interrupting Normal Television Programming to Broadcast Ongoing Derechos, EMS Annual Meeting 2023, Bratislava, Slovakia, 4–8 Sep 2023, EMS2023-118, https://doi.org/10.5194/ems2023-118, 2023.

11:30–11:45
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EMS2023-378
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Onsite presentation
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Gergő Simon

At the Hungarian Meteorological Service (HMS), the development and conscious use of social media channels began in 2018. In the recent years, there have been many developments, and content creation has started on several new platforms. We had to react to the changing habits in social media, so at the HMS we try to reach more and more people and deliver trustworthy meteorological data and forecasts to them. In order to do this, we try to use various communication styles on our social media platforms. We have three main social media channels (Facebook, Instagram and Youtube), and each platform has its own distinct role. For example, we usually publish measurements, short- and medium-range forecasts, and weather analysis on Facebook. On Instagram, we use a much more direct tone, and we try to present the whole HMS (employees, other areas of expertise), and post a lot of pictures from our followers. According to our experience, a little fun always fits in, so sometimes we use a tool of humor. Thanks to this we also reach age groups that we have not before. On our Youtube channel, we make a daily weather forecast video, which is presented by our meteorologist. Besides this, we also publish climate analyzes and summaries. For the visualization we have a self-developed, operationally used interactive visualization system, the HAWK-3. The HAWK-3 processes the numerical model data and after that we can visualize or edit it. The program can display data on maps or special meteorological charts.

Our primary goal is to present meteorological information and forecasts to the public with a modern graphical display on social media. In addition, another important objective is to break down stereotypes about the profession and present the activities of the service.

How to cite: Simon, G.: New communication direction on social media at the Hungarian Meteorological Service, EMS Annual Meeting 2023, Bratislava, Slovakia, 4–8 Sep 2023, EMS2023-378, https://doi.org/10.5194/ems2023-378, 2023.

11:45–12:00
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EMS2023-108
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Online presentation
David Schultz

What are the secrets of how journal editors do their jobs?  What are the top tips to getting your paper published in a high-quality journal?  How best to respond to peer reviewers’ comments?  These are some of the questions that will be addressed in this presentation.  Professor Schultz is the former Editor in Chief of Monthly Weather Review (2008–2022) and the author of Eloquent Science: A Practical Guide to Becoming a Better Writer, Speaker, and Atmospheric Scientist.

How to cite: Schultz, D.: Secrets of a Journal Editor: How to Write Your Paper, Survive Peer Review, and Get Your Paper Published, EMS Annual Meeting 2023, Bratislava, Slovakia, 4–8 Sep 2023, EMS2023-108, https://doi.org/10.5194/ems2023-108, 2023.

12:00–12:15
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EMS2023-553
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Online presentation
Tyler Roys

As our understanding of the atmosphere evolves and the computing resources to model the atmosphere become more accurate, communicating the forecast to users remains as important as ever. Since the first radio and television weather forecasts, the role of the meteorologist has required effective communication for users to make better weather-impacted decisions. Now, as consumers glean weather forecasts and information from digital sources such as weather apps, websites, and social media outlets, meteorologists are called upon to create new ways to communicate the impacts and context of the weather forecast concisely and effectively. Over its 60-year history, AccuWeather has pioneered many advances in the field of weather communication, including the industry’s first 7-day local television forecast, AccuWeather RealFeel ® Temperature, and AccuWeather RealImpactTM Scale for Hurricanes. Meteorologists were crucial to the development of each of these innovations, and meteorologists remain at the heart of AccuWeather’s mission to save lives, protect property and help people, businesses and communities prosper – enabling better decisions. AccuWeather meteorologists are an integral part of an innovative forecast process that combines human expertise with state-of-the-science data ingestion, processing, and analysis methods. This process continuously evolves to ensure forecasts that are provided to a variety of users such as governments, businesses, and the general public are the most actionable, timely, and detailed. By providing forecasts that are the most accurate, localized, and impact-based, AccuWeather communicates weather information worldwide that helps people make decisions to improve their lives. The ways in which AccuWeather helps the public to understand the complexity of the forecast will be discussed in addition to unique role of the meteorologist at AccuWeather.

How to cite: Roys, T.: Communicating Weather on Digital Platforms - How AccuWeather Meteorologists Help People Make Better Decisions, EMS Annual Meeting 2023, Bratislava, Slovakia, 4–8 Sep 2023, EMS2023-553, https://doi.org/10.5194/ems2023-553, 2023.

12:15–12:30
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EMS2023-106
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Onsite presentation
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Rasmus Benestad

Past measurements of atmospheric CO2-concentrations indicate a steady annual increase since 1958 when the observations started. In the meanwhile, there have been numerous reports published on the state of the climate, climate change and its consequences (e.g. The Charney Report in 1979 and  six assessment reports from the Intergovernmental Panel on Climate Change, IPCC, in 1990, 1995, 2001, 2007, 2013, and 2021). The track-record for scientific communication in the past can be described as a failure since the CO2-levels have kept increasing in spite of the warnings from the IPCC and the scientific community. In 2022, the emission of CO2 from coal, oil and gas was higher than ever. 

On the other hand, the media has become more climate literate, and there are today almost daily news headlines on climate-related stories. There are also some advances towards a more sustainable future, such as renewable energy sources and carbon trading. The question is nevertheless whether the message from the scientific community has been too difficult or too vague for those policymakers who influence the extraction of coal, oil and gas. An example of the message not being loud and clear is the IPCC’s sixth summary for policy-makers (SPM) of the synthesis report. There seem to be two communication problems: (1) relevant and important policy-makers don’t seem to understand the IPCC’s summary meant for them, and (2) those writing the SPM don't seem to learn from feedback from scientists who try to convey an understanding of our challenges regarding climate change. It’s important to takestock and learn from both mistakes and successes. 

So what can the EMS do? Write a joint statement together with the AMS or offer the IPCC some advice?

1)https://www.carbonbrief.org/analysis-global-co2-emissions-from-fossil-fuels-hit-record-high-in-2022/

2)https://www.realclimate.org/index.php/archives/2023/04/the-summary-for-policymakers-of-the-intergovernmental-panel-on-climate-change-sixth-assessment-reports-synthesis/

How to cite: Benestad, R.: Is poor communication a reason for why we still are moving in the wrong direction?, EMS Annual Meeting 2023, Bratislava, Slovakia, 4–8 Sep 2023, EMS2023-106, https://doi.org/10.5194/ems2023-106, 2023.

12:30–12:45
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EMS2023-22
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Online presentation
Diana Steelman and Mercedes Maruri

The adverse phenomena of ocean-meteorology can be complicated and difficult for people not from a meteorological background to understand. Scientific illustrations create a base knowledge in meteorological concepts so that in adverse situations, the public can evaluate the risks and how to act in order to reduce the socioeconomic impacts. 

In collaboration with the Universidad del País Vasco(UPV/EHU) and the basque meteorological service(Euskalmet), the principle objective of this project is to investigate which are the best technical methods of scientific illustration to explain and advise about the risks of different adverse phenomena. The work will center around the phenomena most frequent in the Basque Country and the highest priorities for Euskalmet, the regional meteorological service who publish the results. This project will create a collection of illustrations for Euskalmet for their different communication channels. Such illustrations may consist within scientific articles, books, information pamphlets, social media, diagrams, or posters. The objective within each work is to explain the content of the phenomena in an attractive and accessible way to any potential audience. In order to achieve this objective, the communication between the illustrator and environmental engineer must be fluid. The experience of this collaboration will enhance the learnings from past meteorological illustrations and how they have evolved over time, which is the first and crucial start to this work. 

In this historical study, we will analyze the evolution of meteorological understanding alongside the graphic techniques used within their context (scientific, informative, educational) up to what is being used in the present day. This work aims to follow this year’s motto of the World Meteorological Organization “the future of weather, climate, and water across generations”, learning from the past to project into the future, using the most effective and modern techniques to make the population more aware of meteorology in general, climate change, and the socio-economic influence the weather has on our lives.

How to cite: Steelman, D. and Maruri, M.: Effective Use of Meteorological Illustration in Communicating with the Public, EMS Annual Meeting 2023, Bratislava, Slovakia, 4–8 Sep 2023, EMS2023-22, https://doi.org/10.5194/ems2023-22, 2023.

12:45–13:00
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EMS2023-111
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Onsite presentation
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Tanja Cegnar, Vieri Tarchiani, Joanna Raymond, David Schultz, Branislava Lalic, Klara Finkele, Hendrik Boogaard, and Saskia Lifka

Agrometeorological services are a subset of climate services targeted to support farmers' tactical and strategic decisions, with the potential to support farmers’ capacity to cope with climate variability and change, as well as strengthen their resilience toward climatic risks. However, the effectiveness of such services is often limited by inadequate and unsuitable means of communication with farmers. Therefore, in recent years, the World Meteorological Organization (WMO) and partners have focussed their efforts on improving communication through these services. At the European Meteorological Society (EMS) Annual Meeting in September 2022, a workshop on effective communication of agrometeorological services was held as a hybrid side event, with the aim of answering the question: “How can we deliver efficient and effective agrometeorological services?” The workshop was a joint endeavor of Met Éireann, the International Society of Biometeorology, the EMS Media and Communication Committee, the Slovenian Environment Agency, the Slovenian Meteorological Society, and the S. W. Tromp Foundation. The aim of this workshop was to advance better communication of services to the agriculture sector as a basis for promoting adaptive strategies for weather and climate change, which would enable sufficient food production at present and in the future.  The workshop also provided an opportunity for transdisciplinary discussions between national meteorological and hydrological services, universities, research institutes, private companies, and the WMO. The topics discussed at the workshop included learning about exemplar agrometeorological services at various national hydrometeorological services, strengthening communication of agrometeorological services to end-users, improving data and information sharing, and educating end-users. The workshop resulted in a list of recommendations for the future.

How to cite: Cegnar, T., Tarchiani, V., Raymond, J., Schultz, D., Lalic, B., Finkele, K., Boogaard, H., and Lifka, S.: Toward Effective Communication of Agrometeorological Services, EMS Annual Meeting 2023, Bratislava, Slovakia, 4–8 Sep 2023, EMS2023-111, https://doi.org/10.5194/ems2023-111, 2023.

Additional speaker

  • Zornitsa Spasova, National Center of Public Health and Analyses, Bulgaria