ABSTRACT: Over the past two decades, interaction between society and meteorological services has
undergone a profound transformation, driven by digitalization, evolving user expectations, and broader
societal challenges. We will examine this evolution through four different aspects: Growth in use,
Commercial evolution, People engaged in meteorology and Societal expectations.
Dr Karl Gutbrod: Director of PRIMET
Karl is an entrepreneur, manager and university lecturer. He is CSO of meteoblue since 2008, after 25 years of experience in international agri-business, as project and unit leader in development, product management, marketing, business development and information services. Karl has worked for GTZ, DED, Ciba, Novartis and Syngenta. He has lived and worked in Germany, Switzerland, United States, Brasil, Thailand, and China. Karl holds a PhD in agronomy from the University of Göttingen. In addition to his day job, he teaches courses on International Business Strategy and Innovation Management at the University of Cooperative Education in Lörrach and supervises Bachelor students there, and is member of the Economics and Research Commissions.
Dr Andrew Eccleston: General Secretary of PRIMET
Andrew is a Chartered Meteorologist and worked in the UK Met Office in the early 1980’s then went on to found a private sector weather business which eventually became part of The Weather Company, An IBM Business. After leaving the original business in 2000, he moved into IT Management and finally to an academic post in Plymouth University. Throughout his career Andrew has supported the profession of meteorology by working with the Royal Meteorological Society and was a key player in the 1990’s dialogue which led to the formation of PRIMET.
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