“Biodiversity” is a term which is understood by professionals, but not by citizens or the politicians that must effectuate it.
The benefits that the average person receives from biodiversity are even less comprehended.
Yet public support for the elements that promote biodiversity is essential, as those elements are so nebulous. And it’s almost impossible to explain with words.
Art, however, can tell that story. Humans are visual, dialog rarely changes minds. Opinions change with personal contact/emotion/impact. We respond to emotional appeal, and that is how art engages. And once engaged, people desire more: knowledge understanding, grasp.
And thus “art” can explain science. It makes people interested, and then they want to know more.
Art as a Catalyst: Biodiversity and Public Understanding