- Marketing Director Windy.com, david.polasek@windy.com
Meteorologists and climate scientists produce knowledge of enormous value. Yet this knowledge often struggles to reach the public in a form that is understandable, useful, and trusted. Windy operates in this space between expert systems and everyday users. It does not replace meteorological agencies, scientists, or forecasters. It depends on them. Its role is to make complex atmospheric data accessible, visual, interactive, and relevant to millions of people making daily decisions around weather.
This talk will explore how Windy became a widely used platform for weather understanding, and what this reveals about public communication in meteorology. It will show how design, transparency, interactivity, and respect for user context can help bridge the distance between scientific data and public comprehension. At the same time, it will argue that platforms like Windy cannot solve this challenge alone. Better cooperation between meteorological institutions, researchers, communicators, and user-facing platforms is needed if society is to understand not only the forecast, but also the value of the science and institutions that make it possible.
How to cite: Polášek, D.: Windy Cannot Replace Meteorological Services — But It Can Help Explain Why They Matter, EMS Annual Meeting 2026, Utrecht, Netherlands, 6–11 Sep 2026, EMS2026-834, https://doi.org/10.5194/ems2026-834, 2026.